How to Market Your Mobile App?
After doing some research in your industry, you discover that you need more than just a website for your business. You are going to have to really grab the attention of the smartphone generation and get them to use your mobile app. Marketing begins the day you put your mobile app idea into production. But it’s hard to get your mobile app noticed among 3 million others out in the marketplace. This is what’s keeping mobile app developers up at night. The main investment in these tactics is your time, persistence and creativity. Armed with these three qualities, you can get over a million eyeballs for your app in a very short time.
The question is once you create your app, how do you spread the word about it? The mobile ecosystem is so saturated and volatile that it’s easy to get lost determining the most suitable marketing methods for mobile app promotion. Here are some great ways to market your mobile app:
1. Make it useful for the existing users as well as new users
The first and foremost point to be kept in mind is that if the app is not something that people need then they are not going to show any interest. The mobile app created by you must not only be an extension of your website rather be something really useful, new, unique and distinguished from the rest of the apps for the general public so that it attracts new users for your app and also make the existing users stick to your app.
2. Enhance your public relations
When you are targeting the smart phone or the tech savvy audience the first thing to keep I mind is reaching out to them in the best possible way and make them aware about your mobile app and its usefulness. Create a teaser video which gives them enough information to get attracted towards your mobile app or create a microsite which pops a message to sign up and be connected for the latest updates regarding your mobile app. Plan a launch party of your mobile app so that it reaches to maximum people, arrange an effective press release for your new app. This will bring in the audience for your app.
3. Engulf social media websites for your app
Start creating pages and spreading words about your mobile app in every social media site you can. Because the tech savvy audience you are targeting are always updated with the news in social media sites. Providing the catchy logo and screenshots of your app in social networking sites like Facebook, LinkedIn, Stumbleupon etc.; will drive a lot of inbound traffic to your mobile app. The more is the publicity the more is the incoming audience for your mobile app.
4. Hire agencies to boast off your mobile app
Once the app is all set to hit the app stores make sure to fix a launch date and plan for publicity. Approach and get in touch with the tech blogs and the publications to write for your mobile app. Some popular sites like 148 Apps, App Advice and Macworld can help spread the word about your app. Appspire.me, Appency, Appular etc.; are few unrivaled mobile app marketing sites which help you to attract maximum number of users for your app. The best part about hiring agencies is that you need not have to struggle to make your app reach people. Another important aspect is writing a review of your app. Because maximum of the people read recommendations online before downloading an app.
5. Creation of QR code
When you’re targeting the smartphone generation with a mobile app, QR codes are the best way to advertise. It is the most handy way to attract people for your mobile app rather than reaching each one of the and describing the process to download. You can add them to your website, business card, brochures, mailings (email and snail mail), receipts, or storefront window.
6. Customers Feedback: The most vital component
The customers are the only people who can make your app successful. So, the mantra to attract maximum number of users for your app is the rating system. The more positive the ratings are for your app, the better chance it has of being downloaded. That’s why it’s worth it for you to build a code into your application asking users to rate it. You can then reach out to unhappy users, resolve their issues and ask them to leave a rating on the app store if they were satisfied. Converting unhappy users to happy ones will improve your ratings.